despised Martha Stewart publishing co reports next week - magazine advertising trends are softening (55% of revenues) - respected CEO left the co but the co has new leadership like the current chairman who is getting more involved (he discovered Bobby Darin & is a visionary) & 2 new co-CEOs with great merchandising experience - could lose K-Mart as a sponsor in 2010 but just bought part of chef Emeril Lagasse's business & will roll out new Wal-Mart & Costco lines this year - see international business growing - think Martha wants to rebuild her legacy - want to bank on her now - expectations are very low - don't expect much out of the earnings report but the co is transitioning - the analysts are wrong - there is no sponsorship for the stock down here - use limit orders
7.09
0.00%
07/25/08
next day close
7.80
+10.01%
08/12/08
starting to move after its deal with Walmart (WMT)
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